Article by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre


Social Media Influencer Marketing


Have you recently come up with a business idea but are unsure of how to promote it and get your brand out there? A strategy to consider may be collaborating with a Social Media Influencer to help build your business brand and your social audience.

The average person spends up to two hours on social media each day with certain demographics spending nearly every waking moment on their phones. Considering this, it’s no wonder that influencer marketing, which leverages the popularity of social media stars to promote brands and their products, has emerged as one of the fastest-growing segments of advertising.

A Social Media Influencer is a user on social media who has established credibility in a specific industry. A social media influencer has access to a large audience and can persuade others by their authenticity and reach. Trust of your brand is something that companies can spend years on to gain from their consumers. However, social influencers provide you a chance of gaining an already loyal audience, creating trust from the very early stages of your business cycle.

To find an Influencer, think about people who inspire you in your industry. You may already be following one without knowing it!

Make sure when you are searching for an influencer that you target someone with the image that you want your brand to represent. For an effective influencer campaign, choose quality over quantity. One influencer may have a bigger audience than the other, but the one that is a better fit to the specific target audience you’re trying to reach will ultimately help you further. When you’re ready to make contact, the best way is a short DM about your business and why you wish to collaborate. Don’t be pushy!

Depending on the followers/reach they have is going to influence the cost to your business to collaborate with them. If you are just starting up it may be an idea to approach some of your friends that may have a few thousand followers to get the brand out there. Remember it is all about brand awareness!