Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre.
If you’re looking to diversify your online marketing platforms to sell more products, you should explore Facebook Marketplace for Business and get access to more than 800 million buyers around the globe.
When the tool was introduced in 2016, Facebook Marketplace was little more than an online garage sale. Four years after, it has grown in popularity with more than 800 million users from 70 different countries every month.
How to Sell on Facebook Marketplace
Facebook Marketplace is a platform where users can buy and sell all sorts of items to other users. Anyone with a Facebook account can list their products or services and gain access to a local audience.
Anyone can browse the entire Marketplace to look for items, choose categories, check-in on Groups, or visit the stores directly.
Whenever a user wants to buy on Facebook Marketplace, everything is done through Messenger. This allows businesses to engage with potential customers on a one-on-one basis, fostering strong relationships with the prospects.
As Facebook Marketplace continues to grow, more functionality and features are added. For instance, sellers can now connect payment processors, including Shopify and BigCommerce, to their Marketplace account.
How to Use Facebook Marketplace For Your Business
Facebook Marketplace is an ideal platform for finding new prospects and nurturing relationships with them. Here are some smart ideas on how to use Facebook Marketplace for your business.
1. Increase Awareness and Discoverability.
One of the fastest ways to increase your sales is by increasing brand awareness. And Facebook makes it easier for users to discover brands on Marketplace. If you want to further boost the visibility of your products, make the most out of the categories in Facebook Marketplace.
2. Build Trust with Your Audience.
Transacting through Messenger lets you connect with potential customers through a one-on-one conversation, building their confidence in your business.
3. See What Sells Best on Facebook.
Make the most of your Facebook ad spend by finding out which items are most popular. You can do this by checking out each category to see which products are best-sellers.
4. Leverage Facebook’s Personalisation.
Aside from promoting popular products, you can also use ads to target people who have bought from your store or followed your page. You can do this by creating a lookalike audience or interest-targeted audience to target in Marketplace ads.
Summary
With a lot of buyers and sellers using the platform, this is the best time for businesses to get involved. As 66% of Facebook users interact with their accounts every single day, your business will never be out of target market.
Facebook Marketplace is a rapidly growing community of qualified buyers itching to make a purchase. Combine this fact with Facebook’s built-in targeting and powerful product categorization, you’ll have a tool specifically designed for increasing business sales.