Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre
There is no doubting that Covid-19 has had a huge impact on businesses, but is it really the time to be putting your business into quarantine also? Have you used this time to analyse your business and the direction you want to head in? As restrictions start to ease, now is the time to come up with a marketing strategy that will help your business grow post Covid. If you have put your social media pages on hold during this time you may still be losing business. Setting up a marketing calendar now could be one of the smartest things you have done for your business.
- Focus on growing your socials, not on conversions- We are living in times where consumer spending is limited, so running ad campaigns looking for customers may be wasting you precious dollars. Now is a great time to build your online following, and put out content that is needed. For instance, share tips to increase productivity while working from home. Alternatively, share light-hearted content like funny/meaningful videos and memes. But you must not forget that you are still a business, so it is vital that you are still posting your products/services you have to offer.
- Review your past year- With planning also comes reviewing your previous content. Find out what worked and what didn’t in the past. This is all about getting to know your audience. In reviewing your socials, you should be looking into your analytics. Answer questions like what posts got the most interaction? What content did people share? Getting answers to these questions could help guide you towards creating better content for your audience. You should also be doing this for any ad campaigns you have run in the past.
- Start creating content now- If your business is closed for the time being, why not spend the time preparing images/content for the next 2-3 months? When your business is back and operating you may not get time to do these things. Remember time is money, spend it wisely.
If you are struggling with creating content during this time please feel free to get in touch because we would love to be able to help you out.