Article by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre

We’ve only got a few days before Halloween comes knocking on our door is your business geared up for the Trick or Treat season? Although not a traditional Aussie holiday, Halloween has been growing each year. With it popularity growing it is a great time to promote your products and services whilst people are in a festive mood and ready to buy.

Here are some tips on how to draft a Halloween-themed social media strategy for your business.

  1. Make your products and content relevant.
    The best way to enjoy the Halloween vibes is by integrating it into every aspect of your business. Create Halloween versions of your products and feature them on your social media pages. You can also create Halloween deals and discounts your customers will enjoy.
  2. Listen to what people are talking about.
    Be on top of the buzz by listening to actual conversations on various social media channels. Which Halloween design is trending? Which characters are more interesting? What Halloween deals are customers looking for? There are various social media listening tools you can use to find out what customers are looking for this Halloween. Once you’ve figured out what your customers want, you can then create deals or customized services to meet these demands.
  3. Be willing to spend more.
    You’re not the only business promoting their products and services during the holiday season. It will be an aggressive market where businesses will be competing for the customers’ attention and money. To ensure that you remain in front of your customers, you need to be willing to spend on social media ads and PPC. Relying on pure organic reach will no longer work if you want to outperform your competitors.
  4. Be more personal.
    Businesses will be competing with each other and people will be bombarded with promotions everywhere. To stand out of the crowd, add a personal touch to your content and stay away from sale-sy pitches.

Final Thoughts

Halloween is a huge opportunity for businesses to boost their sales before the year ends, you need to plan your social media well and be more creative. Unique and attention-grabbing content is the key to making an impact on your customers this Halloween.