Article written by Bob Green, Business Advisor, Western Sydney Business Centre.
By now we have all had enough of the Corona virus and the things it has done to our personal and social lives and our economy both nationally and personally.
The greatest economic impact has been on small businesses, it is like someone has thrown a heavy sheet over the business and no matter how hard you push, it won’t budge.
There is a proverb which says, “a little sleep, a little slumber, a little folding of the hands to rest, so shall your poverty come like a prowler”. Inaction is going to send us poor; and that cannot be truer than for small business.
The first thing you need to do as a business is to hook into the many things both the NSW State and Commonwealth governments have put in place to help small business cope with this enormous event. But this is only a part of the solution for your business!
At the risk of being thought to be unhinged, let me say that now is one of those times to have an AHA OMG! Moment. Never before have you had both a disaster and an enormous opportunity to do something about the way you do business. Now is the time to discover and to innovate. It’s time for you to look at your business, your goals and how you can do business in this new world in a new way. There are potential customers out there who have unspent travel money to be redirected to other things.
You can tap into the expertise of our business advisors who have been chosen for their innovative thinking and their experience with managing change, and it is free to you. Call Western Sydney Business Centre on 02 4721 5011 to be referred to one of our advisers.