Digital Business Advice

What Apple’s Privacy Changes Mean for Small Business
Reading Time: 2:8 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Social media is one of the most popular advertising channels for businesses, particularly startups and small businesses that…

Cybersecurity Tips for Small Businesses
Reading Time: 2:9 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Former head of the Australian Cyber Security Centre and CyberCX chief strategy officer, Alastair MacGibbon, revealed that cybersecurity…

The Power of Online Reviews
Reading Time: 2:29 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. If you’re disregarding online reviews of your business or products or they aren’t part of your marketing strategy,…

Have You Been Maliciously Tagged on Facebook?
Reading Time: 1:55 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Malicious tagging has been the buzz word on Facebook recently. Thanks to users pointing out the social engineering…

Why You Should Invest in Marketing During A Crisis
Reading Time: 1:53 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Based on recent research from the World Federation of Advertisers (WFA), 90% of major global brands are cutting…

Facebook Marketplace for Businesses
Reading Time: 2:22 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. If you’re looking to diversify your online marketing platforms to sell more products, you should explore Facebook Marketplace…

5 Google My Business Changes to Maximise this 2021
Reading Time: 2:4 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Are you taking advantage of the recently released Google My Business features to improve your local search presence?…