Insights
Marketing Tips to Prepare Your Business for Reopening
Reading Time: 2:14 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. With Glady’s announcement last Thursday, the roadmap to reopening revealing it could be sooner than expected. It is…
How We Can Help During Lockdown and Beyond
Reading Time: 1:32 min
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. We have had many businesses get in touch with us during this lockdown to get some advice and it…
Advertise with a Purpose
Reading Time: 1:36 min
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. Bus advertising is huge at the moment. You can have the whole bus branded or it can simply be…
Working from home
Reading Time: 1:35 min
Article written by Bob Green, Business Advisor, Western Sydney Business Centre. Here we are still in lockdown and “working from home”. What exactly does that mean? Let’s look at some…
Google Shopping For Business
Reading Time: 2:2 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. The pandemic has changed the way Australians spent their money since 2020. Lockdowns, restrictions, and social distancing, consumers…
Assistance Moving Forward
Reading Time: 1:37 min
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. Is your business currently struggling through lockdown? There is no doubt that this is a very tough time for…
Are you advertising?
Reading Time: 1:31 min
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. I would like you to imagine you are starting a new business back in the pre-digital age. In a…
Attitude to Customers
Reading Time: 1:32 min
Article written by Bob Green, Business Advisor, Western Sydney Business Centre. In the current economic climate, it is vital we look after our customer base. Things have changed, these days,…
What Apple’s Privacy Changes Mean for Small Business
Reading Time: 2:8 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Social media is one of the most popular advertising channels for businesses, particularly startups and small businesses that…
Seamless Shopping Experience with Facebook and Instagram Shops
Reading Time: 1:58 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Facebook and Instagram have now made it easier for businesses to sell from anywhere via Shop. Whilst most…
Is Your Business in Lockdown?
Reading Time: 1:29 min
Article Written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. I know that times are tough right now for small businesses, but although we may be in a lockdown,…
Lock down again
Reading Time: 1:35 min
Article written by Bob Green, Business Advisor, Western Sydney Business Centre. Well, we are under lockdown again. There has been a lot of complaining about this and the impact it…
Instagram Launches Reels Ads
Reading Time: 1:58 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. This week, the Instagram world welcomed the launch of Reels ads. The Instagram Reels ads will look just…
What Apple’s Privacy Changes Mean for Small Business
Reading Time: 2:8 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Social media is one of the most popular advertising channels for businesses, particularly startups and small businesses that…
Business in Focus – Brain Wise Learning
Reading Time: 1:50 min
For this week’s ‘Business in Focus’ we are interviewing Monique who is the owner of Brain Wise Learning. Monique had a son that struggled through primary school. After reading a…
Processes and Procedures
Reading Time: 1:34 min
Article written by Bob Green, Business Advisor, Western Sydney Business Centre. Winter is coming and we are starting to dig out the warm clothes, check them for fashion, function and…
Cybersecurity Tips for Small Businesses
Reading Time: 2:9 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Former head of the Australian Cyber Security Centre and CyberCX chief strategy officer, Alastair MacGibbon, revealed that cybersecurity…
Business in Focus – Moon Sahra
Reading Time: 2:28 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Moon Sahra is an e-commerce store selling only the highest quality beauty products online, and the founder who…
The Power of Online Reviews
Reading Time: 2:29 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. If you’re disregarding online reviews of your business or products or they aren’t part of your marketing strategy,…
Have You Been Maliciously Tagged on Facebook?
Reading Time: 1:55 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Malicious tagging has been the buzz word on Facebook recently. Thanks to users pointing out the social engineering…