Reels/TikTok for Marketing

reels

Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre.

How is your business currently performing on social media?

Have you checked your insights to see what your audience responds to the most and what they ignore?

It’s time to take a step back and come up with a marketing plan for your social media. Have you considered Reels and TikTok?

You may have found that organic posts on Facebook and Instagram just aren’t performing as well as they once were. This is why REELS are so important now from a marketing perspective! If you are familiar with TikTok, then you have a good idea of how Reels work. I see so many businesses not taking advantage of the organic reach of both Reels and TikTok, and it’s 90% of the time the reason why their social media isn’t performing. You could be producing great content but just posting it in the wrong area.

The Instagram algorithm will do everything it can to promote Reels right now. Since Instagram wants more people using Reels to compete with TikTok, it will promote your content to more of your audience (and also your external audience). The result for you is increased engagement which in turn results in more potential customers. Reels and TikTok are a great way of showcasing what your business is about, and it’s a great way to show some personality and make it your own. I always say that entertaining or educating (or both) are the way to go when it comes to your posts.

Trending Reels, just like trending TikToks, provide the opportunity to go viral which can exponentially boost your audience. Trends can vary by songs, edits, effects, or filters, so pay attention to what is popular in your niche and create your own version. The benefits of Reels/TikTok make it clear that this is an opportunistic way to grow your following. A larger audience means more potential customers. The benefits of being an early user on these platforms are endless. Video content is much more engaging than photos!

To learn more about these features and how they can benefit your business, please feel free to get in touch at any time!

Related posts

Hand holding smartphone with chatbot interface.

How To Boost Your Sales and Engagement with Lead Generation Chatbots

Reading Time: 3:52 min

Nowadays, more and more customers expect instant responses, even outside traditional business hours. As businesses strive to enhance customer experiences and optimise lead generation, chatbots have become indispensable. These AI-driven…

View post

A Quick Guide to Doing Competitor Analysis for Small Businesses

Reading Time: 1:54 min

Understanding your competition is crucial for any business, big or small. But for small businesses, doing a competitor analysis can seem daunting. Where do you even start? And more importantly,…

View post

Focus on What Matters with a FREE Business Health Check

Reading Time: 1:43 min

Ever feel bogged down by daily tasks, leaving no time to focus on the bigger picture? You’re not alone. Many Penrith business owners struggle to step back and strategize. But…

View post

What do you want for your business?

Reading Time: 1:33 min

This is the big question that often comes up, especially as we kick off a new year – you know, the whole goal setting and vision board drill. Some folks…

View post

How Can AI Help Your Small Business with Customer Service?

Reading Time: 2:11 min

Small businesses often find themselves in a tough spot, trying to keep up with customer service standards set by much larger companies. But there’s a silver lining – Artificial Intelligence…

View post

10 Creative Content Ideas to Revamp Your Facebook and Instagram Business Profiles

Reading Time: 4:36 min

As a small business owner, keeping your Facebook and Instagram feeds fresh and engaging can be a real challenge. You might often find yourself asking, “What more can I post?”…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.