Free to attend

Of the infinite ways a business could alter their behaviours to enchant customers and prospects, it turns out there is just one that matters most: speed. In fact, you can be the ‘best’ or the most ‘different’ among your competitors but 64% of people say ‘speed’ is as important as ‘price’ and is the clear winner when it comes to customer satisfaction, loyalty, intent to purchase and more. Three in ten people expect business to be faster after the pandemic, 52% of customers have used a service provider/made a purchase simply because they were the first to respond –though not the least expensive, 27% of customers are more likely to spend money when a brand responds faster than expected, customers would pay an average of 19% more for always obtaining immediate service.  You will also be surprised by the differences in expectations of business speed between the generations. In this webinar we will dig into what recent research reveals and provide insights on how you can systematically hone the number one customer experience metric of speed and responsiveness and make it work for your business.

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is limited to 50 attendees

This webinar will take place on Zoom. Click BOOK NOW to register. This will be a live online event only. Those who attend will receive a copy of available resources

The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.

This is a Business Connect event, funded and supported by the NSW Government

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

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