Getting to Know Reels—the New TikTok

Getting to Know Reels—the New TikTok

Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre The TikTok craze has taken the world by storm, with the number of users ballooning to 800 million across the globe and with every TikTok user spending an average of 52 minutes per...
Mistakes Of Ad Campaigns

Mistakes Of Ad Campaigns

Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre There is no doubting the impact that Facebook can have on your business. But bear in mind that this can be in a both positive and negative way. The way you spend your money on...
Facebook Live Marketing in 2020

Facebook Live Marketing in 2020

Article written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Facebook Live caused massive changes, not only to regular users, but to businesses and brands as well, especially during the lockdown period where everyone is stuck at home. It has...
Overcome

Overcome

Article written by Bob Green, Business Advisor, Western Sydney Business Centre In my last article I wrote about the future working in a bug-controlled environment. It looks like this will be a fact of life for some time to come, so we need to strategize what our...
Top 5 Benefits of SMS Marketing

Top 5 Benefits of SMS Marketing

Article written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre As we slowly transition to the new normal, it has become more important for businesses to consider innovative marketing strategies that are able to reach out to more people despite...