Are you a business owner who often feels disconnected from the rest of the world due to being too busy working in your business? Do you find it hard to keep up with the latest technology trends because you don’t have enough time to learn them? Last week,...
In the fast-paced world of eCommerce, staying ahead of what is available, especially in marketing, is crucial for small businesses. One innovative trend, starting from Asian countries, is live broadcast/commerce. But what exactly is it, and how can it benefit your...
This is the big question that often comes up, especially as we kick off a new year – you know, the whole goal setting and vision board drill. Some folks have a clear vision, and answering these questions is a breeze. But for others, it can feel like diving into a sea...
In the world of business, understanding and adapting to consumer behaviour is a crucial step for small business owners to stay competitive and relevant. As we move into 2024, several changes in consumer preference are reshaping the landscape for entrepreneurs in...
In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who you are and trust what you are offering, has never been easy. Besides social media and other...
Drop shipping is a retail fulfilment method where an online store does not hold inventory. Instead, when it sells a product, it purchases the item from a third party (usually the supplier or manufacturer) and has it shipped directly to the customer. This means the...
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have built a business on the Amazon platform. While this is possible and requires planning, many of us can easily...
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an attractive option. Traditionally, starting an e-commerce business means having...
Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money on small indulgences such as lipsticks; to make them feel better about themselves and to...
