In the business world, where small business owners are fighting to be recognised and competing to be seen, how to stand out and make your potential customers aware of who you are and trust what you are offering, has never been easy. Besides social media and other...
Drop shipping is a retail fulfilment method where an online store does not hold inventory. Instead, when it sells a product, it purchases the item from a third party (usually the supplier or manufacturer) and has it shipped directly to the customer. This means the...
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have built a business on the Amazon platform. While this is possible and requires planning, many of us can easily...
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an attractive option. Traditionally, starting an e-commerce business means having...
Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money on small indulgences such as lipsticks; to make them feel better about themselves and to...
