Retail Prediction for 2024

Retail Prediction for 2024

As we approach the middle of 2024, the retail industry is starting to see some significant changes. Here are the four retail predictions that businesses can expect in the coming years:   Live Shopping Live Shopping is a new trend that is quickly gaining...
Live Broadcast/Commerce for E-commerce

Live Broadcast/Commerce for E-commerce

In the fast-paced world of eCommerce, staying ahead of what is available, especially in marketing, is crucial for small businesses. One innovative trend, starting from Asian countries, is live broadcast/commerce. But what exactly is it, and how can it benefit your...
What is Lipstick Effect?

What is Lipstick Effect?

Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money on small indulgences such as lipsticks; to make them feel better about themselves and to...