Free to attend

When people want to find solutions or providers online they will complete a search or ‘Google it’. How do you show up in search consistently on the front page, so you get leads from people finding YOU rather than your competition? Google Business Profile (formerly Google My Business) is one of the best free online marketing tools, plus it helps us get found for our services and products, particularly in our location. Did you know about half of all Google searches don’t leave Google? In today’s session we’ll look at the principles for featuring on key search engines like Google, Bing, YouTube, and even Amazon, TripAdvisor and Etsy. We’ll also go deeper into Google Business Profile as it’s the best way to appear on the front page of the biggest search engine Google for free, even if you don’t have a website.

Key takeaways:

• Principles for consistently getting found and getting leads from any form of search
• Practical tips to appearing at the top of search results and getting leads
• A deeper dive into Australia’s biggest search engine Google and why your FREE Google Business. Profile is so important, including reviews, industry specific requirements, and the surprising factors which help you consistently appear in the Google Business Profile map 3-pack

Presenter – Jane Tweedy is a vastly experienced business trainer, coach and advisor with lifelong learning to Masters level. She tests and adapts learnings to the real world before sharing. Jane has corporate, NFP and small business strategy and implementation experience. Her down-to-earth approach allows her to simplify complex business concepts, and deliver actionable training sessions. Jane is seen as a trusted resource for entrepreneurs enhancing their skills and knowledge for business growth

About this webinar:

• This webinar is aimed at small businesses throughout Western Sydney, and has a capacity to host up to 50 attendees
• This webinar is for those to intend to a new business, or just started a business
• This webinar will take place on Zoom. You will receive the Zoom link in the confirmation email
• Attending and logging into the live zoom will come out of your allocated business connect hours.
• This webinar will be recorded but only live attendees will receive the recording after.

This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

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