Free to attend

Brand building never stops. Customers are making many more conscious decisions before spending, such as how your brand values align with theirs and how well you have fulfilled your brand promise, or not. Retained customers are more likely to spend more with you and tell their friends and relatives about you. Up your customer retention and branding game in the competitive and forever changed world using lessons from hospitality. We explore how you can create great staff culture and reward them in inventive ways; we uncover other lesser known tools in your upselling kit; we learn about how the pros retain customers, the building blocks of customer loyalty and demonstrating value; we unpack the needs of solo diners and how to integrate kindness into your brand; and the critical role of trends and the shift in consumer food attitudes.

• Traditionals and NEOs
• Pillars to Understand Loyalty & Retention
• Restaurant Culture and the Secrets of Upselling in Dining
• Retaining Customers
• Loyalty Programs & Infusing Kindness into your Brand
• Capturing the Hearts of Solo Diners
• Food & Human Trends 2022 and Beyond

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is free to attend

This webinar is limited to 50 attendees

This webinar will take place on Zoom. Click BOOK NOW to register. This will be a live online event, and you will not be able to access a recording of the event later.

The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

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