So you have a wonderful business with great products/services to offer. Marketing is about shouting that from the rooftops, and sales is converting those that hear you, to actually buy from you. Strategic planning ensures that your efforts are well directed, and improves results!

In this session we’ll cover the basics of marketing and sales planning so your efforts and money are well spent. Please consider before attending what is a key goal in regards to sales, and have some idea of at least one of your key target markets.

Key takeaways:

• Understand the importance of strategy first, then tactics and execution
• Learn how to complete an overall marketing strategic plan
• Create a sales plan for a product or service to a target market

Take home for attendees: Slide pack and templates for marketing and sales plans

Presenter – Jane Tweedy is a vastly experienced business trainer, coach and advisor with lifelong learning to Masters level. She tests and adapts learnings to the real world before sharing. Jane has corporate, NFP and small business strategy and implementation experience. Her down-to-earth approach allows her to simplify complex business concepts and deliver actionable training sessions. Jane is seen as a trusted resource for entrepreneurs enhancing their skills and knowledge for business growth

About this workshop:

• This workshop is aimed at small businesses throughout NSW, and has a capacity to host up to 20 attendees
• This workshop is for business owners who have just started a business or have an established business
• This workshop will take place at The Hills Shire Council, 3 Columbia Court, Norwest 2153 – Meeting Room 1 & 2. There’s free underground visitor car parking available on level B2.
• Attending this workshop come out of your allocated business connect hours.
• Registration before workshop is essential

This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

This workshop is delivered in partnership with The Hills Shire Council and is a part of the Business Education Series

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