Free to attend

The key to reinventing any business is through developing your innovative and critical thinking skills. We will uncover types of thinking, mindsets and introduce you to tools that can kick-start your thinking skills: Innovation Matrix, PESTGG Model and Blue Ocean Strategy.
• Why revisit your “Why?”
• Value Proposition and Business Model Canvas
• Types of thinking – Critical/Creative (SCAMPER)
• Mindsets – Fixed/Growth/Benefit
• Competitive advantage niches (Focus & Differentiation)
• What is Positioning?
• Tools to free your thinking – SWOT, PESTTG, Blue Ocean
• What does the future competitive landscape look like?
• Examples of innovations

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is limited to 50 attendees

Those who attend will receive a copy of available resources and the recording.

The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

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