Free to attend

Up your content game by looking at some simple techniques to improve an emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between ‘Traditionals’ and ‘NEOs;’ learn about buyer personas as a more sophisticated approach to target markets; unpack what photos, subject matter and cropping support your storytelling efforts; and how emotional connection plays a key role in everything from social media to customer engagement and gives you the ‘cut-through’ you need as your grow your business in a world of new consumer behaviour.

• Selling the Sizzle not the Sausage
• The Value Proposition Canvas
• Traditionals, NEOs and Buyer Personas
• Storytelling that sizzles
• Photos that sizzle
• Social Media that sizzles
• Engagement that sizzles

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is limited to 50 attendees

This webinar will take place on Zoom. Click BOOK NOW to register. This will be a live online event only. Those who attend will receive a copy of available resources

The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.

This is a Business Connect event, funded and supported by the NSW Government

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

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