Free to attend

Up your game on the tried and tested street-smart low/no cost methods of marketing communications in light of the trends and shift in consumer food attitudes. We revisit the tried and tested to see how they have changed and may be adapted; we uncover the hidden psychology of menu design and best practice in online reviews as a way to connect with customers; we learn about how Facebook and Instagram should be used to communicate your value to them; how you can get free exposure in online and offline media; the best way to communicate with the food tourists; use email and chatbots to best advantage.
• No Cost/Low Cost Street Smart Marketing
• Traditionals and NEO’s
• The Hidden Psychology of Menu Design
• Best Practice in Managing Online Reviews
• Instagram, Facebook and LinkedIn tips
• Online and offline food media and nano influencer outreach
• Connecting with the Food Tourism Sector
• Email & Chatbot Marketing

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.

This webinar is limited to 50 attendees

This webinar will take place on Zoom. Click BOOK NOW to register. This will be a live online event only. Those who attend will receive a copy of available resources

The joining link for this online webinar will be emailed directly to you from the Business Connect confirmation email. Please check your junk folder for this email.

This is a Business Connect event, funded and supported by the NSW Government

Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.

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