Insights to help you re-invent, pivot, or launch your food based business
Tuesday, Jul 14, 2020
10:00am – 12:00pm
Tools to Help you re-examine Your “Brand” and your “Why?” in the New Normal
The Value Proposition Canvas – thinking critically (identifying risks) and creatively (mitigating risk) – being agile (developing resilience)
“Am I still relevant in my present form/location/menu? – Am I being disrupted?”
“Should I set up a Dark/Ghost Kitchen?”
An exemplar and an exercise
Buyer Personas – Uncovering Your Diner Personas for Hyper-Targeted Marketing
“Who are my customers, and am I offering them an experience?”
“Who are my customers in the new normal?”
an exemplar and an exercise
Presenter: Viktoria Darabi
Viktoria’s superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.
Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.
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