Tools to help you reinvent your business – COVID and beyond
Friday, Jan 29, 2021
10:00am – 12:00pm
The key to reinventing your business or products is developing innovative and critical thinking skills. This workshop will uncover types of thinking, mindsets and introduce you to tools that can guide your thinking such as the innovation matrix, PESTGG Model and Blue Ocean Strategy.
- Types of thinking
- All about mindsets
- Innovation tools
- What are “Competitive Advantage Niches?”
- Tools to free your thinking
- What are “Differentiation” and “Positioning?”
- What does the future competitive landscape look like?
- Case studies of those doing it well
- Presenter: Viktoria Darabi
Viktoria’s superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers.
Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.
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