Now I know we are all looking forward to the Christmas holidays, and there is no doubting that everyone is due for a well-deserved break. But the last thing you want to do is come back in 2024 to your business being at a standstill with no real plan for the year. I have compiled a list of what you should think about for your online presence before shutting up shop for 2023.
Website
- Make sure you take this time to analyse your website and note any changes you want to make, is it in need of a fresh look? This is a good time to look at your competitors to see what you are up against.
- Review your Google analytics for the year. Is there a seasonal pattern? Can you see where campaigns increased web traffic? Where is most of your traffic coming from? Use this data to plan for next year.
- Check your site ranking. If customers finding you via search engines is important for your business, check how your site is ranking for a few key search terms. If you’re not on the first few pages, you need to set aside some time/budget to address this in 2024.
Social Media
- How has your social media marketing performed in 2023? Has it been a focus for you? Now is the time to look through your analytics to see what worked and what didn’t.
- Analytics will also be very important when planning your content for 2024. Once you determine what posts your audience reacted to the most, you will start to see trends that may help your engagement in the new year.
- For each piece of marketing, you’ve done in the year, from adverts to social media, give it a success score out of 10. How you measure success will depend on your business and the activity. Tracking direct sales resulting from the activity is ideal.
These are just a few things that could shape the way your business performs online in 2024. A marketing plan for next year once all these steps have been taken is a must. I do encourage everyone to take the time to put their feet up and reset over the break, come back refreshed and ready for a BIG 2024!
