The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to perform well:

High-quality visuals

Images and videos (Reels & TikTok) grab attention and tend to generate more engagement. Use visually appealing content that is relevant to your brand or message.

Educational or informative posts

Share valuable information, tips, or tutorials related to your niche. This type of content is used to show the expertise you have and helps your audience learn something new. Give users a reason as to WHY they would keep following your content.


Offer a sneak peek into your work process, product development, or events. Authentic and relatable behind-the-scenes content helps your audience learn more about your business and gives a sense of connection to them.

User-generated content

Encourage your audience to share their experiences with your product or service and repost their content. User-generated content (or UGC) not only strengthens your relationship with customers but also acts as social proof, encouraging others to engage with your brand.

Polls and questions

Encourage interaction by asking questions, conducting polls, or seeking opinions from your audience. It encourages engagement and helps you understand their preferences. They follow your brand and have an interest in what you do, why not get their opinions on what they want to see?

Social media trends

Stay up to date with current trends on the platforms where you have a presence. For example, using a trending song/sound could be the reason why your content gets more views.

Humorous or entertaining content

Everyone enjoys a good laugh. Share funny memes, jokes, or light-hearted content that aligns with your brands’ values. Use social media to bring your personality to life, and most importantly, be yourself!

Personal stories or experiences

Share personal stories that relate to your brand or offer insights into your journey. This creates an emotional connection with your audience and helps them relate to your brand on a deeper level.

Remember, it’s important to tailor your content to your specific audience and platform. Experiment with different types of content, analyse the engagement and feedback you receive through your insights, and adjust your strategy accordingly.