Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre

Since the introduction of Tik Tok, Video has taken over the world. Consumers have increased their watch time by 96% with 90% of viewers wanting more video content from businesses they follow. It is time for you to start working on your video strategy

To get the most out of your video content, posting it on the right video channel is crucial. As most social media platforms are shifting to video, it’s difficult to know which ones are worth your time.

So here are the best channels to post your video based on ROI, engagement, and lead generation.

1. YouTube

While many marketers find success on YouTube for a variety of reasons, the platform’s large user base (2.6 billion active users, to be exact) and advanced ad targeting are certainly helpful.

If you’re looking for the best place to host your long-form videos, such as product demos, Q&As, behind-the-scenes content, and more, YouTube might be the place to go. Great for SEO if google is a search engine that you would like to appear in

2. Instagram

65% of video marketers agree that Instagram has the highest ROI of any platform.

Here’s another good news: 64% of video marketers believe Instagram has the highest engagement and lead generation of any social platform.

All of this is to say that if you want to use video to engage your audience, build a community, and nurture brand loyalty, Instagram deserves a spot on your marketing team.

3. TikTok

Participants in a 2022 HubSpot Blogs report of 500+ video marketers ranked short-form videos as the most engaging and effective type of content today — and TikTok is their preferred platform. In fact, 54% of marketers intend to increase their TikTok investment this year.

TikTok ranks third in terms of engagement after YouTube and Instagram, which is impressive given its relative “newness.” Also impressive: the average user session on TikTok is 10.85 minutes, far exceeding any other social platform. 

Wrapping Up

Video marketing appears to be a simple process: simply record, edit, and post videos on topics relevant to your niche. You can post a variety of videos, depending on your skills and assets, such as vlogs, tutorials, expert interviews, review videos, product demos, and more. But first, you need to choose the right platform and have a good strong strategy.