Creating effective video content

video-content-social-media

Article written by Nathan Todd, Business Connect Advisor, Western Sydney Business Centre.

Creating effective video content on social media platforms like Instagram, TikTok, or YouTube requires a combination of creativity, planning, and execution. Here are some tips to help you create engaging and effective content

Define your goal

Before you start creating, define your goal for making them. Is it to showcase your brand, educate your audience, or entertain them? Knowing your objective will help you create content that resonates with your target audience.

Plan your content

Plan your content beforehand to ensure that it aligns with your goal. Decide on a theme, select appropriate music, and draft a script if necessary. It’s best to start capturing small videos and images in your day-to-day operations because these will help when it comes time to create your content.

Keep it short and sweet

Effective content is typically short-form videos that last between 15 and 60 seconds, so keep your content brief and to the point. Use eye-catching visuals, captions, and music to keep your audience engaged.

Add text overlays

Adding text overlays to your reels can help convey your message effectively. Use clear and concise text that is easy to read and ensure that it aligns with the theme of your reel.

video-content-social-media

Use trending hashtags

Using trending hashtags in your reels can help increase your reach and attract new followers. Research popular hashtags that are relevant to your content and add them to your captions.

Optimise your profile

Add a relevant bio, profile picture, and links to your website or other social media accounts.

video-content-social-media

Share your content

Once you’ve created your videos, share them across your social media platforms. Encourage your followers to engage with your content by liking, commenting, and sharing.

video-content-social-media

If you are after some further information about how to create engaging content, please feel free to get in touch at any time.

Related posts

Hand holding smartphone with chatbot interface.

How To Boost Your Sales and Engagement with Lead Generation Chatbots

Reading Time: 3:52 min

Nowadays, more and more customers expect instant responses, even outside traditional business hours. As businesses strive to enhance customer experiences and optimise lead generation, chatbots have become indispensable. These AI-driven…

View post

A Quick Guide to Doing Competitor Analysis for Small Businesses

Reading Time: 1:54 min

Understanding your competition is crucial for any business, big or small. But for small businesses, doing a competitor analysis can seem daunting. Where do you even start? And more importantly,…

View post

Focus on What Matters with a FREE Business Health Check

Reading Time: 1:43 min

Ever feel bogged down by daily tasks, leaving no time to focus on the bigger picture? You’re not alone. Many Penrith business owners struggle to step back and strategize. But…

View post

What do you want for your business?

Reading Time: 1:33 min

This is the big question that often comes up, especially as we kick off a new year – you know, the whole goal setting and vision board drill. Some folks…

View post

How Can AI Help Your Small Business with Customer Service?

Reading Time: 2:11 min

Small businesses often find themselves in a tough spot, trying to keep up with customer service standards set by much larger companies. But there’s a silver lining – Artificial Intelligence…

View post

10 Creative Content Ideas to Revamp Your Facebook and Instagram Business Profiles

Reading Time: 4:36 min

As a small business owner, keeping your Facebook and Instagram feeds fresh and engaging can be a real challenge. You might often find yourself asking, “What more can I post?”…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.