Article written by Nathan Todd, Business Connect Advisor, Western Sydney Business Centre.

Creating effective video content on social media platforms like Instagram, TikTok, or YouTube requires a combination of creativity, planning, and execution. Here are some tips to help you create engaging and effective content

Define your goal

Before you start creating, define your goal for making them. Is it to showcase your brand, educate your audience, or entertain them? Knowing your objective will help you create content that resonates with your target audience.

Plan your content

Plan your content beforehand to ensure that it aligns with your goal. Decide on a theme, select appropriate music, and draft a script if necessary. It’s best to start capturing small videos and images in your day-to-day operations because these will help when it comes time to create your content.

Keep it short and sweet

Effective content is typically short-form videos that last between 15 and 60 seconds, so keep your content brief and to the point. Use eye-catching visuals, captions, and music to keep your audience engaged.

Add text overlays

Adding text overlays to your reels can help convey your message effectively. Use clear and concise text that is easy to read and ensure that it aligns with the theme of your reel.


Use trending hashtags

Using trending hashtags in your reels can help increase your reach and attract new followers. Research popular hashtags that are relevant to your content and add them to your captions.

Optimise your profile

Add a relevant bio, profile picture, and links to your website or other social media accounts.


Share your content

Once you’ve created your videos, share them across your social media platforms. Encourage your followers to engage with your content by liking, commenting, and sharing.


If you are after some further information about how to create engaging content, please feel free to get in touch at any time.