Insights
What is a drop shipping business and how to start one
Reading Time: 1:39 min
Drop shipping is a retail fulfilment method where an online store does not hold inventory. Instead, when it sells a product, it purchases the item from a third party (usually…
6 Must-Try Marketing Tools to Boost Your Small Business
Reading Time: 1:55 min
We know running a small business is no small feat, especially when it comes to marketing. But to help you out, we’ve compiled a list of six essential tools that…
Ways to Market Your Business Online
Reading Time: 1:30 min
Marketing your business online effectively requires a comprehensive strategy that leverages various digital channels and techniques. Here are some of the best ways to market your business online: Website Optimisation:…
7 Quick and Easy Website Design Tips for Small Businesses
Reading Time: 3:21 min
Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good,…
3 Mistakes to avoid when selling on Amazon AU
Reading Time: 1:53 min
Ok, we have all seen that YouTube video, or Facebook ad, about someone who claims to be able to “get the sales while lying on the beach”, because they have…
Quality vs Quantity
Reading Time: 1:48 min
I recently received the following sales email the other day…. “Subject: Are you looking for high traffic? Hope you are doing well, Want more clients and customers? Do you want…
What is Omnichannel Marketing and Why Your Small Business Needs It?
Reading Time: 2:24 min
Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile…
Is DIY Marketing Right for Your Small Business?
Reading Time: 3:8 min
As a small business owner, I know that you’re used to wearing all the hats, and one of the most critical hats is that of a marketer. And with limited…
Top Five Things Small Business Owners Should Avoid
Reading Time: 1:45 min
In my last column we looked at Top 10 Strategies for Small Business Success in today’s fast-paced and technology-driven business landscape. In that column we looked at how to embrace…
Top 10 Strategies for Small Business Success in the Digital Age
Reading Time: 1:46 min
In today’s fast-paced and technology-driven business landscape, small business owners are faced with both challenges and opportunities. To thrive in this digital age, it’s crucial to embrace a range of…
Start an E-Commerce Business
Reading Time: 1:58 min
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an…
Here is Two Powerful Funnels You Can Use for Your Small Business
Reading Time: 4:44 min
Finding marketing strategies that truly resonate with your target audience can be tricky, but one powerful approach is utilising marketing funnels, which guide potential customers through a series of stages,…
Do Your Homework
Reading Time: 1:47 min
If you are looking at starting a business or are thinking about launching a new product you need to do your homework. You can start any type of business and…
Marketing on a Budget: 6 Cost-Effective Strategies for Small Businesses
Reading Time: 2:22 min
Are you a small business owner with limited resources for marketing? Don’t worry! Marketing on a tight budget may seem challenging, but it’s definitely possible. By implementing the right strategies,…
Ways to Enhance Social Media Content
Reading Time: 1:53 min
Enhancing your social media content is crucial for standing out in a crowded online landscape. Here are several ways to make your social media content more engaging and impactful:. Know…
Here’s Why AI Automation is the Marketing Secret Weapon You Need
Reading Time: 3:43 min
Do you ever feel like the business world is rapidly advancing around you, and you are threatened with being left behind? It’s totally normal! If you’re a small business owner,…
Social Media Content Ideas
Reading Time: 1:54 min
The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to…
What is Lipstick Effect?
Reading Time: 1:39 min
Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money…
How to Leverage Social Proof in Small Business Marketing
Reading Time: 3:26 min
Let’s talk about a powerful tool that can supercharge your reputation and skyrocket your business: social proof. Here are the dos and don’ts of using social proof effectively, which may…
Complaint Handling
Reading Time: 1:47 min
Complaint handling is an essential aspect of customer service that businesses must priorities in order to maintain customer satisfaction and loyalty. When products break down or customers feel dissatisfied with…
Selling Products Online
Reading Time: 1:50 min
Article written by Nathan Todd, Business Connect Advisor, Western Sydney Business Centre. There are various ways to sell products online, and the best approach depends on your specific needs and…