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Emotional connection in marketing – Online webinar

December 12, 2023 @ 10:00 am - 12:00 pm

digital women

Free to attend

Up your content game by looking at some simple techniques to improve emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between ‘Traditionals’ and ‘NEOs;’ learn about personas as a more sophisticated approach to target markets; unpack what photos, subject matter and cropping support emotional storytelling efforts; and how emotional connection plays a key role in everything from social media to customer engagement and gives you the ‘cut-through’ you need to differentiate and grow your business in a new world of spending behaviour driven by values.

• Selling with Emotion

• The Value Proposition Canvas

• Traditionals, NEOs and Personas

• Building Peak Experiences

• Storytelling with emotion

• Photos with emotion

• Social Media with emotion

• Engagement with emotion

Presenter: Viktoria Darabi superpower is helping food businesses, destinations and regions turn food, beverage, culinary and tourism trends into profits. She does this by providing insights and helping them create connections, events and activities to market their products, passions, skills and stories to excite existing and entice new customers. Along with her Le Cordon Bleu Master of Gastronomic Tourism qualification, she has developed a keen eye for current and future trends in entrepreneurship, marketing, tourism and gastronomy and blends a marketer’s mind with an entrepreneur’s spirit. Viktoria has been an advisor for small businesses affected many types of disruption including COVID- 19, bushfires, competition, new technologies, infrastructure developments and globalisation.


• This webinar is aimed at small businesses throughout NSW, and has a capacity to host up to 50 attendees

• This webinar is for business owners who have just started a business or have an established business

• This webinar will take place on Zoom, click above to register. You will receive the Zoom link in the confirmation email

• Attending and logging into the live zoom will come out of your allocated business connect hours.

This session is provided through the Business Connect program. Business Connect is a dedicated and personalised NSW Government program that provides trusted advice to help you start, run, adapt or grow your small business.





December 12, 2023
10:00 am - 12:00 pm
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Business Connect