Sale Season

sale-season

Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre.

Around this time last year, I wrote a column about the coming sales season and how promising it was looking like for business. This time last year we were coming out lock down and found ourselves cashed up and ready to spend during the Christmas, Boxing Day and New year Sales.

12 months later and things are very different. Supply chain issues, high inflation, interest rate rises and staff shortages are just some of the pressures that are putting the squeeze on the family budget, which ultimately effects business. This sales season, businesses need to work harder to capture the sale. Your marketing is going to be such an important factor so let’s explore some things you can do.

We always on the hunt for that perfect Christmas gift idea and we all know that Christmas shopping can be stressful. So why not make it easier for your potential customers. Make suggestions and promote your hero items. Create desire and copy trends to make the decision and buying process easier. Gift cards are always huge at Christmas time. A CPM Australia study reported that 51% of shoppers wanted to buy gift cards and certificates.

Bundle items similar items together. This type of sales strategy is where you combine complementary products and services together and offer them at a single (often reduced) price. These bundles have a greater perceived value to customers. Bundling items together can help sell more and decrease marketing and distribution costs.

Everyone loves something for free. This is why big retailers do promotions like buy on get one free or offer free delivery. But don’t just give stuff away for the sake it. Talk to your suppliers about promotional items you maybe able to use. Price the free item into your pricing strategy. Offer things that won’t have an effect on your bottom line. Free gift wrapping is an easy and cheap add that offers real value at Christmas time.

Other things you should look at doing this Christmas include ramping up your online sales. Clear excess stock and don’t over order new stock. You should also take into account stock shortages and delivery delays. Staffing is also going to be an issue so stay focused on your rosters.

And as an old boss of mine always said……..”sell, sell sell!”

Related posts

How To Boost Your Sales and Engagement with Lead Generation Chatbots

Reading Time: 3:52 min

Nowadays, more and more customers expect instant responses, even outside traditional business hours. As businesses strive to enhance customer experiences and optimise lead generation, chatbots have become indispensable. These AI-driven…

View post

R U Ok?

Reading Time: 1:33 min

September 12 is R U OK day 2024. R U OK Day aims to encourage and start a meaningful conversation with those struggling with life and the theme for 2024…

View post

A Quick Guide to Marketing for Tradies

Reading Time: 4:22 min

Running a tradie business often means juggling multiple tasks at once—completing jobs, managing clients, and handling day-to-day operations. With all these responsibilities, marketing can easily fall by the wayside.  …

View post

The Power of a Hero Piece

Reading Time: 1:49 min

Is your business trying to do it all? Offering a million products or services to everyone under the sun? While versatility is great, when it comes to marketing, less is…

View post

Ways To Market Your Online Shop

Reading Time: 2:1 min

Marketing an online shop effectively requires a strategic approach that leverages various digital channels, targets the right audience, and builds a strong brand presence. Here are some of the best…

View post

Tuning In: How Radio Ads Drive Business Success

Reading Time: 1:45 min

Have you ever sat in the car, only to hear a captivating radio ad that sticks with you for the rest of the day? Radio advertising has a powerful impact,…

View post

Our Channels

Correspondence: PO Box 4029, Penrith Westfield NSW 2750

Office Locations

We have Advisors available to meet you in our head office in Western Sydney and we also offer a mobile service to your place of business. Online sessions are also available.

Head Office
Suite 1, Level 1, 111 Henry Street,
Penrith NSW 2750

Area’s Serviced: Penrith, Hawkesbury, Blue Mountains, Blacktown, Hills, Fairfield, Liverpool, Campbelltown, Wollondilly, Camden, Cumberland and everywhere in between.