Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre

Artificial intelligence has been slowly making its way into every industry over the years and revolutionising each one. Our latest disrupter is ChatGPT (Beta3), this new AI software will have a huge impact in the years to come. It has been hailed as an absolute god sent for small businesses and marketers alike.


What is ChatGPT and how does it benefit small businesses?

ChatGPT, is a powerful language model that uses natural language processing and machine learning to generate human-like responses to queries. In layman’s terms, it is your copywriter, your customer service team and your customer marketing manager all roll in one. Whilst its capabilities are so powerful from creating coding language for software development to composing music, we are just going to focus on what it can do to assist a small business owner.


Here are just a few ways that ChatGPT can be used for small businesses:

  1. Improved customer engagement: With ChatGPT, you can offer 24/7 customer support without hiring additional staff. With the system providing quick, accurate answers to common questions, you can improve customer satisfaction and build trust in your brand.
  2. Increased efficiency: ChatGPT can handle a high volume of customer inquiries at once, allowing you to focus on other important aspects of running your business. This can save you time and money in the long run, especially if you’re currently handling customer service manually.
  3. Personalised customer experiences: By analyzing customer interactions, ChatGPT can learn about each individual’s preferences and needs, and tailor its responses accordingly. This can help you build stronger relationships with your customers and improve your chances of repeat business.
  4. Cost-effective marketing: ChatGPT can help you create personalized marketing messages for your customers, without the need for expensive marketing campaigns. By analyzing customer data and behaviour, ChatGPT can suggest products and services that may be of interest to individual customers, increasing the likelihood of a sale.
  5. Competitive advantage: By using cutting-edge technology like ChatGPT, you can position your small business as an innovative and customer-focused company. This can help you stand out from the competition and attract more customers to your brand.

In summary, ChatGPT can be a game-changer for small businesses looking to improve customer engagement, increase efficiency, and boost sales. By providing personalised and efficient customer service, you can build stronger customer relationships and position your brand for long-term success.

With such timesaving and cost-cutting advantages, it is certainly a very powerful tool to try!