Article written by Hannah Stack, Business Advisor, Western Sydney Business Centre.

Most small business owners struggle to manage all aspects of their business from the ground up. But with the steady rise of AI, managing a business has become so much easier.

Now, I’d like to share five of the best AI tools for simplifying your operations and improving customer relations:

1.  ChatGPT

ChatGPT is an AI chatbot created by OpenAI that’s been trained to understand human-level speech and hold back-and-forth conversations.

Many small businesses now use ChatGPT to answer questions, generate ideas, and even streamline their customer service by generating quick responses to common inquiries. ChatGPT is still limited to 2021 data though, but with the new ChatGPT-4? It’s expected to be 100x greater than its current version.


2. is an AI-powered copywriting tool that helps small business owners create content for websites, social media, and even marketing materials. It also uses natural language processing and machine learning to suggest the right words, tone, and structure making content more engaging and effective.

Whether you have a dedicated content team or not, small business owners could definitely benefit from to create more polished content in a matter of minutes.


3. Fireflies

Fireflies is a meeting assistant that uses AI to automate note-taking during meetings. It integrates with popular video conferencing tools like Zoom and Google Meet to record and transcribe conversations. Fireflies can also identify action items and follow-up tasks, so small business owners don’t have to spend time manually sifting through meeting notes.


4. Drift AI

Drift is marketed as an AI conversational marketing platform, but it’s more than just having an AI chatbot. Small businesses could benefit from this tool to qualify leads, book meetings, and even train sales representatives in your business if you have any.

Overall, it’s a sales marketing tool that comes with its own Customer Success Manager to help you manage leads and convert them into paying, happy customers.


5. Murf

Murf is a reliable text-to-speech generator that also uses the power of AI to create realistic, high-quality voiceovers. This is perfect if your small business is in the coaching niche, if you’re  content creator, or if you simply need a voiceover for a project.

If you need a specific voice for a specific age, language, or accent, you no longer have to go around finding an expensive voice actor – your project could be done in minutes.


There’s no doubt that AI technology helps almost all kinds of businesses nowadays, allowing owners to simplify operations, save time, and have more connections with their customers. But it’s still important to note that AI is not a replacement for human interaction. It will still take a real human to steer, control, and use these tools effectively. And if you need an expert to help steer the wheel and make your brand stand out, In the Willow can certainly help!

If you’d like to make the most out of these AI tools to jumpstart your business, book a session with a Business Connect Advisor at WSBC.