Free to attend Up your game on the tried and tested street-smart low/no cost methods of marketing communications in light of the trends and shift in consumer food attitudes. We revisit the tried and tested to see how they have changed and may be adapted; we uncover the hidden psychology of menu design and best […]
Free to attend Has your business model been disrupted by Covid or do you have a cashflow gap? Does your business rely on you to be there to deliver? Do you think you could offer more, or reach a wider audience? Now could be the time to look at creating alternative income streams aligned with […]
Free to attend Get best-practice tips and practical hacks for the four most common low-entry cost, home-based side-hustles and start-ups: Online/Market Food Businesses and Creative Businesses, Bookable Experiences and Tours, Project Work or Consulting in your field of expertise. You will get critical small business start-up advice and an overview of the approval requirements, marketing […]
What is the most common query we hear from start-up and even established small business owners that don’t have much cash flow – how can I market my business for very little or no cost? If you’re short on marketing ideas, this is the place for you! In this session you will be given a […]
Free to attend Many service providers struggle with how to calculate their pricing. Small business owners only include a tiny part of their real costs and then wonder why their business isn’t making money. In this session we’ll look briefly at why they struggle, what goes into an hourly rate and why we package instead […]
So you have a wonderful business with great products/services to offer. Marketing is about shouting that from the rooftops, and sales is converting those that hear you, to actually buy from you. Planning ensures that your efforts are well directed, and improves results! In this two hour session we will cover the basics of marketing […]
Free to attend The gig economy has been around for more than a decade, added to this, the pandemic has changed the way we work, forever. These forces have displaced or disrupted many niche-skilled and/or highly-experienced individuals who have many years yet to work. People searching for a way through a small business to generate […]
Free to attend As soon as you set up your domain name, you’re inundated with people offering SEO services, often from an Outlook or Hotmail address that should raise suspicion. Some people have been legitimately quoted $300 – $3000 a month for SEO activities. Either way, neither of these options are often palatable for small […]
Free to attend In business… and in life… you’re not going to be everyone’s cup of tea, and that’s perfectly ok. The magic happens once you can identify the group of potential consumers who are ideally suited to your product and then specifically tailor each aspect of your business to meet their needs. Stop wasting […]
Free to attend Up your content game by looking at some simple techniques to improve an emotional connections. We explore the difference between customer ‘benefits’ and ‘experience;’ uncover Aristotle’s 4 keys to persuasive storytelling; learn the profound differences between 'Traditionals' and 'NEOs;’ learn about buyer personas as a more sophisticated approach to target markets; unpack […]
Free to attend Of the infinite ways a business could alter their behaviours to enchant customers and prospects, it turns out there is just one that matters most: speed. In fact, you can be the ‘best’ or the most ‘different’ among your competitors but 64% of people say ‘speed’ is as important as ‘price’ and […]
Free to attend Has your business model been disrupted by Covid or do you have a cashflow gap? Does your business rely on you to be there to deliver? Do you think you could offer more, or reach a wider audience? Now could be the time to look at creating alternative income streams aligned with […]