Articles

Business Health Checks
Reading Time: 1:48 min
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. We are all familiar with the concept of spending time working on the business compared to working in the business.…

Reels/TikTok for Marketing
Reading Time: 1:52 min
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. How is your business currently performing on social media? Have you checked your insights to see what your audience…

How AI is Total Game Changer for Small Business
Reading Time: 2:5 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Artificial intelligence has been slowly making its way into every industry over the years and revolutionising each one.…

What is ‘O2O’?
Reading Time: 2:6 min
Article written by Rebecca Di Noia, Business Advisor, Western Sydney Business Centre. Ever since the creation of eCommerce, there has been an ongoing battle between online marketplaces and physical stores.…

Give your marketing that extra LOVE this Valentine’s Day
Reading Time: 2:34 min
Article written by Hannah Stack, Business Advisor, Western Sydney Business Centre. So we are back to business, kids back at school, summer holidays well and truly a blur, now is…

The year ahead
Reading Time: 2:1 min
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. Now that the holidays have finished, we have celebrated Australia Day and the kids have gone back to school it…

7 things your business needs to do in 2023
Reading Time: 7:55 min
I get it, there is a shiny object on the horizon and a million things to do to kick off 2023. But please hear me out, as a small business…

Organic SEO Fundamentals every small business owner can do!
Reading Time: 2:3 min
Article written by Hannah Stack, Business Advisor, Western Sydney Business Centre. SEO… Search Engine Optimisation, have you heard of it? As a small business owner, you most likely have, but…

New Year and New Goals
Reading Time: 1:38 min
Article written by Rebecca Di Noia, Business Advisor, Western Sydney Business Centre. “Where there is no vision, the people perish” (King James Version, Prov. 29:18) This bible verse may have…

Are you taking any time off during this holiday season?
Reading Time: 1:60 min
Article written by Rebecca Di Noia, Business Advisor, Western Sydney Business Centre. Holiday? What is that you might ask? As a business owner, business is our life – you think…

Cheers to 2022!
Reading Time: 1:34 min
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. Well, it’s that time of year (already), the Christmas period can be both a rewarding time for small businesses…

How to Protect Your Business From Cybersecurity Threats
Reading Time: 2:0 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Australia is the sixth hottest target of significant cyberattacks, according to a study conducted by cybersecurity company Specops…

Upskill opportunities in 2023
Reading Time: 1:34 min
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. With so many things changing at a such a rapid pace at the moment, it is important to stay up…

Christmas Marketing Checklist
Reading Time: 2:33 min
Article written by Hannah Stack, Business Advisor, Western Sydney Business Centre. It’s November which means Christmas is around the corner and the final business year is coming to an end……

The Secret of Successful Business Networking
Reading Time: 2:51 min
Article written by Rebecca Di Noia, Business Advisor, Western Sydney Business Centre. Earlier this month I had an opportunity to be interviewed on a live radio show. Although this was…

Getting the most out of your staff
Reading Time: 1:45 min
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. It is important to remember that smart, successful employers hire people with the right skills to get things done.…

NSW Small Business Month
Reading Time: 1:51 min

Social Media Tips
Reading Time: 2:3 min
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. There is no doubting that social media pages are getting harder and harder to manage for small business owners.…

Google Ads vs Social Media Ads: Where to Invest?
Reading Time: 2:2 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre In this digital age where organic reach is continuously dropping, paid advertising has been the life-saving option for…

Sale Season
Reading Time: 1:60 min
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. Around this time last year, I wrote a column about the coming sales season and how promising it was looking…

Is your business creating video content?
Reading Time: 2:5 min