I recently received the following sales email the other day….
“Subject: Are you looking for high traffic?
Hope you are doing well,
Want more clients and customers?
Do you want to beat your competitors?
We will help them find you by putting you on the 1st page Of Google.
We have some special offers.
If you are interested, then Please send your website URL Keywords along with target region so we can give you Proposal.
We look forward to a successful, long term business relationship with you.”
Now I love using questions for sales and marketing, but it needs to be done properly. If you are going to ask questions, then you need to include how your business helps with the answers and not just continue to ask more questions.
This email does not even come close to promoting who the business is and what they do. It does not pitch a solution to a problem I may have. There is also no mention that they will follow this email up to see if I am even remotely interested in doing business with them.
I am also certain that outside of the email list that they used, there is no type of system in place to track all the leads the emails generate through a sales pipeline and that captures important information needed to help secure a sale.
There are also major issues with the language, tone and grammar that do not help.
Your direct sales activity needs to focus on quality and not quantity. Look at your potential customers and pick those that you want to do business with or that you think have a problem that you can help. 10 well written, personalised and targeted emails, phone calls or messages, will be far more effective than a generic MailChimp campaign to 100 email addresses. You should look at using multiple communication platforms that compliment each other as part of an overall sales strategy. This allows you to better focus on the customer journey, build relationships and nurture the sale.
Your sales strategy needs to focus on being able to promote, pitch, follow up and track each and every time.