Insights
Why You Should Invest in Marketing During A Crisis
Reading Time: 1:53 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Based on recent research from the World Federation of Advertisers (WFA), 90% of major global brands are cutting…
Business in Focus – Soul Whisperer Wendy
Reading Time: 1:38 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Our business in focus this month is Wendy. Wendy is known as Soul Whisper Wendy. With many of…
Facebook Marketplace for Businesses
Reading Time: 2:22 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. If you’re looking to diversify your online marketing platforms to sell more products, you should explore Facebook Marketplace…
5 Google My Business Changes to Maximise this 2021
Reading Time: 2:4 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Are you taking advantage of the recently released Google My Business features to improve your local search presence?…
Business in focus – Fitness 4 Golfers
Reading Time: 2:1 min
For this month’s Business in Focus, we will be interviewing David Marcer from Fitness 4 Golfers. David is a specialist fitness coach for golfers who not only helps with golfer’s…
Getting to Know the Clubhouse Social Media App
Reading Time: 2:10 min
You may have already heard of Clubhouse by now, no matter how much you wish to join, you simply cannot. The reason being is the new social media channel has…
Key Social Media Platforms for Small Businesses
Reading Time: 2:6 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. With the pandemic and global economic crisis driving the need for digital marketing, businesses have turned to social…
Business in focus – Sydney Solvents
Reading Time: 3:12 min
For this month’s Business in Focus we will be interviewing Sydney Solvents a local family business located in Penrith. Sydney Solvents manufacture and supply premium quality cleaning and hygiene products…
Ping pong balls
Reading Time: 1:34 min
Article written by Bob Green, Business Advisor, Western Sydney Business Centre. Start of another month and nothing has changed from 2020! So the doomsayers are moaning. But we are made…
What Is Shoppable Content?
Reading Time: 2:13 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Online shopping has evolved drastically over the last few years — from website selling to Amazon & Ebay…
Digital Marketing Trends for 2021
Reading Time: 1:56 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. A new year, a new business. This New Year means saying goodbye to all the negative vibes of…
Business in focus – True Blue Stitches
Reading Time: 1:60 min
For this month’s Business in Focus we will be interviewing Robyn from True Blue Stitches. True Blue Stitches is a family-based business in the Hawkesbury District. Robyn established this business…
5 Digital Marketing Lessons of 2020
Reading Time: 2:10 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. Most businesses are still reeling from the impacts of the pandemic and some may not recover at all.…
How to Build Your 2021 Growth Business Strategy
Reading Time: 2:3 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. We have seen 2020 business strategies go down the drain as early as March this year. Some of…
Business in Focus – J&M Costa
Reading Time: 2:49 min
For three generations J&M Costa has been serving the Nepean area. What started with John Costa with his electrical installation and contracting business in 1964, to what is now known…
Business theft
Reading Time: 1:37 min
Article written by Bob Green, Business Advisor, Western Sydney Business Centre. It is amazing how crises bring out both the best and the worst of people and this COVID19 event…
What is GMB and Why Should You Claim It?
Reading Time: 1:58 min
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre. If you’re running a business with a physical location, one of the important steps you need to accomplish…