Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. There is no doubting that social media pages are getting harder and harder to manage for small business owners. The platforms are constantly changing as is what works/doesn’t when it comes...
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre In this digital age where organic reach is continuously dropping, paid advertising has been the life-saving option for most businesses. The two major advertising platforms...
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. Around this time last year, I wrote a column about the coming sales season and how promising it was looking like for business. This time last year we were coming out lock down and...
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Since the introduction of Tik Tok, Video has taken over the world. Consumers have increased their watch time by 96% with 90% of viewers wanting more video content from businesses...
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. There is no doubting the influence social media can have on your business, but are you struggling to market your business? You may have realised recently that the organic reach for posts on...
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. One of the big issues facing many businesses at the moment is cash flow. Since the pandemic occurred and following on from lockdown, many are now operating on credit which is...
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre Social media plays an important role in promoting your business, regardless of the size of your business or what industry you are in. But growing your social media takes more than...
Article written by Nathan Todd, ASBAS Advisor, Western Sydney Business Centre. There is no denying the positive impact social media can have on your businesses marketing strategy, but it is definitely not the easiest thing to manage. When you wear all the hats in your...
Article written by Graham Fitzpatrick, Business Advisor, Western Sydney Business Centre. Remember when you worked in corporate, and you had so much support from other departments and staff. Now that you are a business owner you are expected to be the General Manager,...
Article Written by Katina Jaye Beveridge, ASBAS Advisor, Western Sydney Business Centre TikTok is being used as a search engine by a new generation of web users. How does this affect marketers and publishers? TikTok has long been known as the go-to social app for...
