In my last column we looked at Top 10 Strategies for Small Business Success in today’s fast-paced and technology-driven business landscape. In that column we looked at how to embrace a range of strategies that can elevate your brand, engage customers, and drive...
In today’s fast-paced and technology-driven business landscape, small business owners are faced with both challenges and opportunities. To thrive in this digital age, it’s crucial to embrace a range of strategies that can elevate their brand, engage...
As the cost-of-living increases, more and more people are looking for ways to generate extra income with low startup costs. Bearing this in mind, starting an e-commerce business becomes an attractive option. Traditionally, starting an e-commerce business means having...
Finding marketing strategies that truly resonate with your target audience can be tricky, but one powerful approach is utilising marketing funnels, which guide potential customers through a series of stages, from awareness to conversion. However, even choosing the...
If you are looking at starting a business or are thinking about launching a new product you need to do your homework. You can start any type of business and sell a variety of products and services but is there a market to sell them to, is it desirable or does it...
Are you a small business owner with limited resources for marketing? Don’t worry! Marketing on a tight budget may seem challenging, but it’s definitely possible. By implementing the right strategies, you can effectively promote your business without breaking the bank....
Enhancing your social media content is crucial for standing out in a crowded online landscape. Here are several ways to make your social media content more engaging and impactful:. Know your audience: Understand who your target audience is and tailor your content to...
Do you ever feel like the business world is rapidly advancing around you, and you are threatened with being left behind? It’s totally normal! If you’re a small business owner, one common struggle you may likely face is remaining competitive, especially with the rise...
The best content to post on social media can vary depending on your goals, target audience, and the platform you’re using. However, here are some general ideas that tend to perform well: High-quality visuals: Images and videos (Reels & TikTok) grab...
Have you ever heard of the term Lipstick Effect before? To put it simply, the Lipstick Effect suggests that when the economy starts to slow down, consumers will spend money on small indulgences such as lipsticks; to make them feel better about themselves and to...